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Direct Marketing Manager (Regular Giving)

You will use your experience and ability to build our Regular Giving programme from the ground-up. It will be data-driven, feature engaging and inspirational content to new audiences via print and digital channels, and take full advantage of one of the strongest cases for support today.

Direct Marketing Manager (Regular Giving)

We have a new fundraising strategy: bigger, bolder, better, and regular giving is a major pillar of this new strategy for the future. You will be joining a new fundraising leadership team, alongside the recently appointed philanthropy and fundraising committees’ managers.

You are being appointed for your experience and ability to deliver the vision we have – a vision that is supported and backed at every level of the charity. This is your programme to design, deliver, and develop.

Working with the Head of Communications and Fundraising, you will the first person into your team, developing a new but well-resourced regular giving programme that is data-driven, features engaging and inspirational content to new audiences via print and digital channels, and that takes full advantage of one of the strongest cases for support today.

The key details

Location

Woking, Surrey (flexible working available)

Reports to

Head of Communications and Fundraising

Salary

£36,000 - £38,000 per annum

Direct reports

None

Hours and type

Full-time, permanent

Closing date

9th August 2019

The police find themselves in harm’s way protecting the public every single day, with some paying the ultimate price. The physical and psychological scars of policing take their toll on the men and women who keep us safe, and they carry those scars for life.

One in five police are suffering with PTSD right now. Those with Complex PTSD are also three times more likely to suffer with cardiovascular disease, and twice as likely to experience gastrointestinal issues and immune disorders, such as IBS and arthritis.

Many do not ask for help for fear of ridicule, not being believed, or losing their job. This means they are suffering in silence with no end in sight, and no-one to talk to in confidence who can provide the help and care they need.

They will simply arrive at work, put on the uniform, and parade for duty before heading out into the unknown. 11 of them will be injured on duty today, 11 tomorrow, 11 the day after.

There are currently some 5,000 police officers who are off sick because of injury, and some 12,000 are on restricted duties. They have had their arm broken whilst restraining a violent criminal, been mown down by a drug driver who rammed their police car trying to evade arrest, been shot at because they were recognised as a police officer at the petrol station or are still trying to process the traumatic scenes that haunt their dreams.

Every two weeks, at least one police officer dies by suicide.

Police Care UK is the new name for the merged charities Police Dependants’ Trust and the National Police Fund, and our mission is to reduce the impact of harm on police and families. Our mission is to reduce the impact of harm on police and families.

Independent of government and the police service, we provide a confidential programme of practical, emotional, and financial support that:

  • Ensures everyone is aware of the harm police experience as part of their role;
  • Enables police and families to recover and rebuild their lives; and
  • Engages with the police service to do all it can to reduce or prevent harm.

We are on a strong and secure footing, are committed to raising our profile, and are supporting more police to recover and rebuild their lives for a brighter future.

Our core values

  • CARING | Our approach is one built around understanding the difficult environment in which the police operate in. We demonstrate empathy, respect, and understanding in everything we do.
  • INDEPENDENT | We effectively support the service whilst being outside it. This means we can wholeheartedly champion the needs of our beneficiaries free from conflicts of interest.
  • OPEN | We share our expertise, experience, and resources with others because we understand that collaboration is the only way we can reduce the impact of harm on police and families.
  • RESPONSIBLE | We use our resources wisely to best support our mission, both now and in the future whilst upholding the highest ethical and professional standards possible.
  • INNOVATIVE | We constantly seek new ways to improve our working practices, support programmes, and welfare options to better support our beneficiaries so that they can recover and rebuild their lives for a brighter future.

Context

We have a new fundraising strategy: bigger, bolder, better, and regular giving is a major pillar of this new strategy for the future. You will be joining a new fundraising leadership team, alongside the recently appointed philanthropy and fundraising committees’ managers.

You are being appointed for your experience and ability to deliver the vision we have – a vision that is supported and backed at every level of the charity. This is your programme to design, deliver, and develop.

Working with the Head of Communications and Fundraising, you will the first person into your team, developing a new but well-resourced regular giving programme that is data-driven, features engaging and inspirational content to new audiences via print and digital channels, and that takes full advantage of one of the strongest cases for support today.

Job purpose

  • To recruit new supporters using print and digital channels by working with colleagues, agencies, and suppliers.
  • Lead on new product development, including mass market offering, supporter journeys, and ongoing loyalty communications.
  • Work with the Head of Communications and Fundraising to develop, and then deliver the regular giving strategy, taking charge of the future direction of this new fundraising programme.

Job description

CORE RESPONSIBILITIES

  • Work with the Head of Communications and Fundraising to create the strategy for the Police Care UK regular giving programme.
  • Use your expertise and experience working across the organisation to identify ambitious funding opportunities, develop a sector-leading offering for new and potential supporters.
  • Lead on new product development, including mass market offering, supporter journeys, and ongoing loyalty communications.
  • Develop, test, deliver, and review plans to recruit new supporters using print and digital channels by working with colleagues, creative and digital agencies.
  • Lead on evidence-led review and insight to improve our programme efficacy.
  • Embody the high standards as set out in the Commission on the Donor experience, and champion best standards in regular individual giving.

OTHER AREAS OF WORK

  • Maintain accurate and up-to-date (electronic and paper based) records on our supporters, ensuring we adhere to the highest standards and comply with all legislation and codes in accordance with our memberships of the Data & Marketing Association, Institute of Data & Marketing, and the Institute of Fundraising.
  • Be a champion for individual giving within the charity.
  • Be well acquainted with the extent of the charity’s work to help develop compelling and insightful briefs for creative agencies.

Person specification

Experience

  • Essential
    • A minimum of three years’ experience of direct marketing, preferably in a fundraising department, with a sound understanding of fundraising / marketing principles.
    • Experience of delivering compelling and motivating supporter / customer journeys.
  • Desirable
    • previous experience working in a policing or uniform-related charity environment.
    • A minimum of one year’s experience in digital fundraising or marketing, including social media, paid search and mobile marketing.

Skills and abilities

  • Essential
    • Strong analytical skills, including experience of working with excel to carry out campaign analysis.
    • Demonstrable understanding of campaign segmentation and testing to enhance campaign performance.
    • Experience of digital analysis and reporting.
    • Strong planning skills, with the ability to deliver multiple projects on time and within budget.
  • Desirable
    • Highly numerate, with experience of both income and expenditure budget management.
    • Excellent written skills including experience of writing and commenting on marketing copy.
    • Target focused.

Knowledge

  • Essential
    • Your professional obligations under the DMA Code
    • Your professional obligations under the code of fundraising practice
  • Desirable
    • Knowledge of all aspects of policing, and how to best bring their stories to a new audience.

Qualifications / Training

  • Desirable
    • Evidence of CPD in digital marketing or communications

Additional

  • Essential
    • Ability to work collaboratively and to support a skill sharing agenda
    • Be committed to upholding the high standards of professionalism and integrity required from someone working at Police Care UK
  • Desirable
    • A full, clean driving licence and access to a car for business use

How to apply

Application is by email, with a CV and cover letter as ATTACHED DOCUMENTS, and sent to fundraising@policecare.org.uk. Your submission should include how you meet the person specification, and demonstrate how you are able to fulfil the job description. This is the assessment criteria used.

Important dates

Closing date: 9th August 2019

Interview date: 12th August 2019 (please allow up to 60 minutes)

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Gift Aid It!Add 25% more to your donation at no cost to you. A Gift Aid declaration allows Police Care UK to claim tax back on eligible donations. It means that for every £1 you donate to Police Care UK we can claim back 25p, at no extra cost to you.

By ticking the "Yes" box, I agree I would like Police Care UK to reclaim the tax on all qualifying donations I have made, as well as any future donations, until I notify them otherwise. I understand that if I pay less Income Tax and/or Capital Gains Tax than the amount of Gift Aid claimed on all my donations in that tax year I may be asked to pay any difference. I understand that Police Care UK will reclaim 25p of tax on every £1 that I give.

What is Gift Aid?

Gift Aid does not cost you a penny more, but can add an additional 25p to every £1 you donate. When Police Care UK receives a donation from a UK taxpayer, we're entitled to claim an amount of tax (calculated at the basic rate of income tax in that year) paid on that donation. Once you have given your permission for us to do this on your behalf, there is no need for you to do anything else.

All that is required is that you must be a taxpayer and that would have paid or will pay sufficient Income and/or Capital Gains Tax to cover all the Gift Aid claimed on all your donations in that tax year. Please note that it is your responsibility to pay any difference.

The amount of tax we claim will be 25% of the total value of your donations in that tax year. Furthermore, if you are a higher taxpayer, you are also entitled to claim the difference between the basic rate which we will claim and the amount of tax you have actually paid. For further details on how you can do this, please contact your tax office. If your tax situation changes and your gifts will no longer be eligible for the Gift Aid scheme please contact us and we will amend your record accordingly.

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