A month-long charity campaign Police Care were part of, which aimed to boost the nation’s health and wellbeing, has raised over £15,000 for The Ambulance Staff Charity, Police Care UK, The Fire Fighters Charity and The Air Ambulance Service. Launched in January, the Blue Light Get Active Challenge, tasked individuals with clocking up as many miles, steps or minutes of physical activity or mindfulness exercises as they could, to raise important funds and boost morale during the national lockdown.
Emergency services discount provider, Blue Light Card, and wellbeing organisation, Get Active supported the challenge and offered a state-of-the-art app for participants to log their activities – which included running, cycling and yoga – and see where they ranked against others in a leader board. A total of around 400 participants got involved by either making a donation to their chosen charity or raising funds which were then split evenly between each of the four charities. Police Care UK had 149 sign ups for our cause. Money raised will support the work of all four emergency services charities and will help us to keep providing support for all those who continue to work incredibly hard to keep Britain safe, especially in the wake of COVID-19.
Cheryl from North Wales Police was the overall winner of the challenge, logging a total of 5,318 points, including 474 miles of walking and 57 miles of running, topping the leaderboard.
Commenting on the achievement, Cheryl said: “In the absence of actual running events due to these strange times, it was lovely to be able to take part in these activities – the bonus is that it’s for a good cause too! Being part of this challenge kept my focus on a goal – with a superb medal at the end of it.”
Tom Dalby, CEO of Blue Light Card said: “Supporting emergency service teams has always been at the heart of what we do, and even more so after we’ve seen first-hand just how hard they’ve worked to keep us safe throughout 2020 and into 2021. That’s why this campaign has been extra special for us. “Seeing people get involved and take up the chance to get active and practice mindfulness, especially when the weather has been testing, has been so great to see, and we hope it has inspired regular active routines within the blue light community and beyond.
“Helping to raise over £15,000 for these four very worthy causes while supporting the great work these incredible charities do for our frontline workers and families is fantastic.”
David Kelly, director at Get Active Challenges also commented: “We’re thrilled with how well our first Blue Light Card campaign has gone, inspiring our emergency services to get out and get active, especially when they are working so incredibly hard through these challenging times we’re in.
“We are hugely grateful for the £15,000 that has already been raised for four incredible blue light charities to provide their much-needed care and support for the emergency services who need them.”
This Blue Light Get Active Challenge was one of three Get Active Challenges Police Care UK held over our 2020-21 financial year, with our first Police Get Active Challenge in September attracting 781 participants and our 12 Days of Christmas giving everyone a festive boost in the lead up to Christmas in lockdown. The three challenges combined raised £16,064.57 in total, giving us a much needed boost to help us continue supporting the increase in beneficiaries we’ve seen over the past 12 months. The cheque was presented to Chief Executive Officer of Police Care UK, Gill Scott-Moore and Police Care UK Trustee Gavin Stephens, also Chief Constable for Surrey Police, by Dave Kelly from Get Active Challenges.
Thank you to all who got involved with the challenges, we’ll be back later in the year with another Get Active Challenge, so get ready to Get Active in 2021!